How to earn more on your website with Linkhouse
In this article, we’ll walk you through the types of offers you can add, how to optimize them to attract more advertisers, and what to keep in mind when setting prices and conditions to maximize your earnings.
Adding websites and offers
The first step to start cooperating with Linkhouse is adding your website and creating offers for it. Only then will your site become visible to advertisers in the marketplace, making it possible for them to place orders directly.
The available types of offers you can set up on our platform are:
- sponsored articles (client’s content published on your website)
- link insertions (any link that gets placed into existing content)
- advertising backlinks (text links and banners placed on your website)
- press mentions (short mentions that can be duplicated and may not include outbound links)
- brand mentions (Short mentions without links, added to an already published editorial article on your website. This article must not contain any other mentions or sponsored links)
You can find a full step-by-step guide on how to add websites and offers here
What Matters Most to Advertisers? Tips to Enhance Your Offer
Pricing Your Offers – How to Set an Attractive Rate
Setting the right price for your offer has a direct impact on its competitiveness and the level of interest from advertisers. A good pricing strategy should reflect both the quality of your website and the conditions of the publication. You can manage your prices in the panel under Publisher → My Websites. In this view, you can edit both your offers and their pricing.
Analyze the Competition
Start by checking the prices of websites with similar parameters (traffic, niche, SEO metrics) on the Linkhouse platform. To do this, go to Advertiser → Marketplace, apply the appropriate filters, and explore offers from comparable sites. Pay attention not only to pricing but also to additional promotions and specific offer settings, as these factors strongly influence advertiser interest.
Note: your own sites are excluded from this view, so you only see competing publishers.
Consider the Value of Your Website
Websites with strong SEO parameters, high-quality content, and stable traffic can justify higher prices. Advertisers are willing to pay more for reliable, high-authority sites.
However, setting your prices too high without strong justification (traffic, SEO, niche authority) may reduce advertiser interest. Keep your rates aligned with the real value of your site.
Adjust Prices to Offer Conditions
Your price should also reflect the scope of services included. Offers that provide additional benefits can be priced higher, for example:
- guaranteed traffic,
- extra promotion (homepage feature, social media shares),
- article writing included in the service.
Note that basic offers should be priced lower, while premium variants with add-ons can command higher rates.
Keep Your Offers Competitive
Consistency and competitiveness are key to building advertiser trust. Your pricing should:
- match the real value of your service,
- remain in line with market standards,
- be updated regularly as your site’s parameters change (e.g., traffic growth, SEO improvements).
Diversify Your Offers
It’s a good practice to prepare several versions of your offer, differing in price, scope, or conditions. For example:
- a basic package (publication only),
- a mid-tier package (publication + social media promotion),
- a premium package (publication + article writing + homepage feature).
This flexibility makes your site more appealing to advertisers with different budgets and needs.
The optimal number of active offers per website is around four. Too many variations may overwhelm advertisers and make decision-making harder.
Additional promotion
Adding extra promotion options to your offer can significantly increase its attractiveness to advertisers. These add-ons show that you provide more value than a standard publication, which often justifies a higher price. Below, you’ll find several examples of additional promotions you can set up on our platform to make your offers more attractive without creating unnecessary complexity.
Social Media Promotion
By promoting the published article on your social media channels (e.g., Facebook, Twitter, Instagram), you help advertisers reach a broader audience and increase their visibility.
To enable social media promotion for an article, you first need to add links to your social media pages. You can do this in your website settings. Go to Publisher → My Websites → Edit the website.
Next, add links to your Facebook, Instagram, or X fan pages. Please note that without adding these links, it will not be possible to set up an offer with social media promotion.
When editing an offer or creating a new one, find the Additional promotion section and select the medium where the promotion will be placed.
Internal Linking
Adding internal linking from other non-sponsored articles on your website can significantly increase the value of an advertiser’s publication. It improves visibility, drives additional traffic, and has a strong positive impact on SEO. If you have the possibility, we recommend including this option in your offer, as it is often chosen by advertisers looking for greater reach and SEO benefits. This setting can make a big difference in how attractive your offer appears on the Marketplace.
If you’d like to learn more about how to set up additional internal linking and understand all of its advantages, we encourage you to check out our dedicated guide.
Homepage Feature
Highlighting the article on your website’s homepage for a certain period makes the publication much more visible to regular visitors. This option is especially attractive to advertisers looking for maximum reach.
You can set a homepage promotion for a selected number of days. To add this option to your offer, go to the Additional promotion section while creating a new offer or editing an existing one. Check the box Article promotion on home page and specify the number of days the article should remain visible on the homepage.
Boost Your Offers with GSC Integration
At Linkhouse, we were the first to introduce Google Search Console integration for Publishers. This free and easy-to-use feature not only improves the indexation of content on your website and enhances its visibility in Google Search, but also adds real value to your offers. Once connected, traffic data from GSC will be displayed in the Linkhouse Marketplace, giving advertisers greater insight into your website’s performance — and increasing the chances of your offers being chosen. Adding the integration improves the quality of your offer, as advertisers can see the actual traffic coming from your site — a crucial piece of information that may influence their decision to select your offer.
You can find more details in our step-by-step guide on how to add the integration here.
Priority on Indexation
Taking care of proper indexation of articles in Google — including actions such as using internal linking, improving your website’s technical quality, and creating valuable content — significantly increases the attractiveness of your offers in the eyes of advertisers.
It’s important to remember that the indexation level of your publications is visible in the Marketplace. A high percentage of indexed articles positively impacts the overall assessment of your website and increases the chances of your offers being selected by advertisers, who place great importance on the SEO effectiveness of sponsored content.
With Google Search Console (GSC) integration, managing indexation becomes much easier, thanks to:
- Faster indexing of new content through the Google Indexing API,
- Automatic indexation status checks via Google Search Console.
This not only saves time but also strengthens advertiser trust in your offers, as they can see that your content is effectively indexed and provides real SEO value.
SUMMARY
A few general guidelines that will help you maximize your earnings on Linkhouse platform
- add all your websites to the base ─ advertisers are interested in every subject matter and every type of website ─ from a new blog with a few posts to international news websites visited by over a million viewers per month
- add every type of offer that you can provide
- add variants of offers ─ different advertisers need different offers in different prices
- price is one of the most important factors deciding about a purchase ─ in almost every case cutting the price of a single publication affects the increase in the number of offers sold and financial growth of our advertisers
You can count on our help ─ if you have any problems with using the platform or doubts about how to create an offer contact us via email: [email protected] or call us: +1 903 418 2830
