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Backlink Gap Analysis Tool
Get Your Competitors Links

Search for competitors' links that your site does not have and order them in seconds, from one platform.

*no credit card required

How does it work?

Enter website address
and select a search target
Select your most
important competitors
Get a list of competitors links
that your site doesn't have
Check the offer details
and buy links quickly & easily

Say hello to Backlink Gap

Backlink Gap is a free module at Linkhouse, allowing even more use of the data and offers on the platform.

Why should you use Backlink Gap Tool?

What kind of links can you find?

Four conditions are met by each of the links that appear in the results of the Backlink Gap:

Creating links in a simple and effective manner

The link suggestions provided are based on the link profile of competing websites that occupy high positions in Google. Through Backlinkg Gap, you can improve your link profile and jump ahead of your competitors in Google!

Linkhouse is:

How to choose links?

Talking with clients, preparing dedicated offers and observing users’ behavior on the platform, we noticed one of the main ways of choosing linking websites. It’s often using websites from which competitors already have links. Of course, it is also important to choose linking domains from which the positioned website has not previously had them.

Using this knowledge, we have prepared a link building tool that allows much faster link selection for positioned websites: Backlink Gap. This powerful backlink gap tool helps in identifying link opportunities based on competitors’ link profiles. Thanks to it, in a few minutes, with no need to use additional tools, you will get link suggestions based on competitors’ link profiles, with a clear explanation why a link from a given domain is worth acquiring.

Understanding Backlink Gaps

A backlink gap refers to the difference in the number and quality of backlinks between two websites, typically your website and your competitor’s. Understanding these gaps is crucial for identifying opportunities to enhance your website’s link profile and boost its visibility on search engines. By conducting a thorough analysis of your competitors’ backlinks, you can uncover new backlink opportunities that can significantly improve your link building strategy. This process helps you pinpoint the exact areas where your competitors have an edge, allowing you to target those specific backlink sources and close the gap effectively.

Backlink Gap

We have prepared a module in which, using data from Senuto, Semstorm, Semrush, and Ahrefs, we allow you to quickly prepare a link offer from domains that meet the following 3 conditions:

  • the competitor has a link
  • the page being offered the link does not have
  • it is possible to buy the link through the Linkhouse platform

This module enables comprehensive backlink analysis, helping you identify gaps in backlinks and uncover potential link-building opportunities to enhance your SEO rankings.

Importantly, Backlink Gap works for sites in any of over 26 languages from our offer.

How does it work?

Step 1: Select the website and search engine version

In the first step, you need to specify whether the offer will be created for the entire domain or just a section of it. The option with a section is intended only for the largest websites.

You have to also fill the address of the website for which you want to prepare a proposal and the language version of the search engine in which the website should rank – on this basis we will prepare a proposal for competitors.

Step 2: Select competitors

Based on common keywords, a list of the top 10 competitors is prepared, from which the most relevant can be selected for further analysis. These results are not perfect, of course, and often the list is missing important websites that we know about – just add their addresses in the blanks.

Step 3: Analysis

Depending on the number of competitors and the number of linking domains they own, the seo competitor analysis can take from a few seconds to a few minutes – the progress of the process is continuously presented on the screen. During this time, we retrieve all domains linking to your domain and those of your competitors, remove from the list the domains from which you have links, and compare the remaining domains with our marketplace.

Step 4: Results

The results includes a summary of when and for which website the bid was created (it is saved in your account and you can return to it later), basic filters and a table of offers you can order. From the results, you can also create a proforma for selected items.

You can also export the results to PDF or XLS – either the whole item or only selected positions (you can also choose which columns will be included in the export).

In addition to a number of standard parameters and information you are familiar with from the Marketplace, noteworthy is the Appearance column, which allows you to quickly rank the results by link domains most popular among competitors. It also gives a quick preview of which competitor has a link from a given website.

Important: The module has a default limitation of 2000 RD / domain – so if your website, or any of your competitors’ websites have more than 2000 linking domains (a situation that only occurs for large, top websites) the results may not be fully accurate. In this case, contact [email protected]

Backlink gap analysis is a strategic process that involves identifying the backlinks your competitors have that your website lacks. By examining the backlink profiles of your competitors, you can uncover new link-building opportunities that can enhance your website’s authority and visibility. This analysis helps you understand where your link-building strategy falls short and provides a roadmap for improvement. By filling these gaps, you can strengthen your backlink profile, improve your search engine rankings, and ultimately drive more traffic to your site.

Conducting a backlink gap analysis is crucial for several reasons. Firstly, it allows you to identify valuable referring domains that are linking to your competitors but not to your website. These referring domains can be prioritized in your link-building strategy to boost your SEO efforts. High-quality backlinks from authoritative websites significantly impact your search engine rankings, making it essential to identify and target these opportunities. By understanding the backlink landscape of your competitors, you can strategically close the gaps and enhance your website’s authority and visibility on search engines.

When performing a backlink gap analysis, it’s important to avoid common pitfalls that can undermine your efforts. Here are some key mistakes to steer clear of:

  • Focusing on quantity over quality: Prioritize acquiring high-quality backlinks from authoritative websites rather than accumulating a large number of low-quality, spammy backlinks.
  • Ignoring relevance: Ensure that the referring domains you target are relevant to your industry or niche to maintain the integrity and relevance of your backlink profile.
  • Not considering the difficulty of obtaining backlinks: Focus on backlinks that are feasible to obtain. Targeting high-authority websites that are unlikely to link to you can be a waste of resources.
  • Overlooking internal linking: Don’t forget to analyze and improve your internal linking strategy, as it plays a crucial role in your overall SEO efforts.
  • Failing to update your backlink gap analysis regularly: Regularly update your analysis to stay aware of new opportunities and gaps, ensuring your link-building strategy remains effective and up-to-date.