Want to boost your SEO? First find your competitors backlinks. This guide shows you how to find your competitors links and use them to rank higher.
Quick Summary
- Do competitor backlink analysis to find link opportunities and improve your SEO.
- Use Ahrefs and SEMRush to analyze competitor backlinks, find gaps and replicate link building tactics.
- Take a shortcut, try Backlink Gap by Linkhouse to find and get your competitors’ links.
- Create a backlink strategy that includes great content and monitoring competitors to stay ahead in search.
What are competitor backlinks?
They are a key part of a winning SEO strategy by telling search engines you are trustworthy and authoritative. Analyzing external backlinks is crucial to understanding and improving your own backlink profile. Backlinks are also known as inbound or incoming links to your website, they are external links to your website that act as endorsements that build trust and authority.
Analyzing your competitors backlinks will give you valuable insights to build your backlink profile efficiently and stay ahead of the competition.
Competitor backlink analysis is benchmarking your site against others by looking at their backlinks. High quality backlinks often come from reputable forums, industry specific directories and relevant blogs. Starting your link building with this analysis gives you a big SEO advantage.
Why analyze competitors links?
Analyzing competitors’ backlinks is a crucial step in understanding their link building strategies and identifying opportunities to improve your own backlink profile. By examining the types of websites that link to your competitors, you can gain insights into their content marketing efforts and identify gaps in your own link building strategy. This information can help you refine your approach and align your efforts with tried-and-true practices. Additionally, analyzing competitors’ backlinks can help you identify potential link opportunities and create a more robust and effective link building strategy for your own website.
Who are your main competitors?
The first step in competitor backlink analysis is to identify your main competitors. These can be domain-level and page-level competitors, each gives you different insights. Tools like Ubersuggest, Spyfu and Google Keyword Planner can help you analyze your target keywords to find these competitors.
Make a list of both search and traditional competitors to get a full view of the competitive landscape.
Domain-Level competitors
Domain-level competitors compete across multiple pages and search terms, targeting the same audience and keywords. They want to be visible in search results for the same keywords and attract the same audience.
Find domain-level competitors by analyzing top keywords and popular referrers in your niche. Use backlink checkers to explore linking domains, number of backlinks and find referring websites.
Page-Level competitors
Page-level competitors are individual pages targeting the same keyword. They may have different overall audience and strategy. Tools like Ubersuggest and Keywordtool.io can find these competitors by analyzing your content’s primary keyword.
Look for high domain authority and recent referrals to find link opportunities.
Competitor backlink profile analysis with SEO Tools
SEO tools like Ahrefs, SEMRush, SE Ranking and Moz Link Explorer are must have for competitor backlink analysis. They give you complete insights and historical backlink data to analyze trends and find valuable insights for your seo tool backlink strategy.
Using these tools effectively will help you find backlinks, find link opportunities and improve your link building strategy. They give you insights into the quantity, variety and authority of competitors backlinks to guide your own efforts.
Backlink checker tools
Backlink checker tools are essential for competitor backlink analysis. Tools like Ahrefs have extensive filtering options to drill down into competitors backlinks. Use these tools to search competitors URLs and analyze the results. They give you backlink reports with complete insights. Unfortunately, there are no recommended free backlink checkers.
Looking at competitors’ backlink quantity, variety and domain authority will give you an idea of their link building strategy and link opportunities for your site. Export backlink data into a spreadsheet to organize and filter the data for better analysis.
Link intersect tools
Link intersect tools will find websites that link to competitors but not to your site, find link opportunities. For example Moz’s Link Intersect tool will find URLs that link to competitors’ pages. A link-intersect report will find domains that link to multiple competitors, give you targeted outreach opportunities.
Gap analysis to find competitors backlinks
A backlink gap analysis will find new link-building opportunities by finding competitors’ backlinks that are not on your site. Tools like SEMrush will give you complete insights into competitors backlinks and find websites and pages that link to them but not to you.
Analyzing at least two competitors will give you a full competitor link analysis and find untapped link acquisition opportunities.
Export Backlink Data
Exporting backlink data will give you deep analysis and competitor tracking. Use spreadsheet or Google Sheets to organize competitor backlink data.
Exporting data into a spreadsheet will help you sort and filter large data, find valuable link opportunities.
Gaps
Finding gaps in your backlink profile compared to competitors will find untapped link acquisition opportunities. Sorting and filtering link gap analysis results will find domains that link to competitors but not to you.
Page-level link gap analysis will give you more actionable results for specific content.
Competitor Backlink Quality
Evaluating competitor quality links is crucial for link building strategy. Domain Authority (DA) predicts a website’s search ranking potential based on inbound link quality and spam score. Higher DA scores means higher ranking potential. Prioritize backlinks from high DA websites to increase your site’s credibility and authority.
When analyzing competitor backlinks, prioritize domains with high domain authority and low spam score. High quality backlinks from authoritative sites is more beneficial than more backlinks from many low quality sites.
Look at anchor text and context to understand competitors linking strategy, avoid forums or spammy blogs. Consider backlink placement and position, aim for links in content for better results.
How to replicate competitor backlinks?
Replicating competitor links will boost your site’s ranking. By analyzing their backlinks you can find and recreate link building strategies. Focus on getting attainable and relevant backlinks for your niche.
Using multiple link building tactics along with backlink replication will give you a natural and diverse backlink profile.
Better Content
Better content is a great way to get quality backlinks. Analyze your competitors’ most popular posts to know why they are linked, what type of content and length.
Add more detail, better organization and visual elements like graphics, infographics and charts to your content to increase user engagement.
Guest Posting
Guest posting is a way to build backlinks, increase your backlink diversity and get valuable inbound links.
To make guest posting better, offer article exchange with website owners and build more relationships.
Broken Links
Broken links is a great way to improve your site’s backlink profile. Use tools like Ahrefs or Screaming Frog to find broken links on competitors’ referring domains. Offer your content as a replacement, highlight its quality and benefits to their visitors.
This will get you valuable backlinks and help other site owners to maintain their content quality.
Use Linkhouse Backlink Gap Tool and speed up the process
The Linkhouse Backlink Gap Tool is an efficient solution for identifying and acquiring competitor backlinks. This free module streamlines finding and analyzing backlink opportunities based on competitors’ link profiles.
The tool will do quick competitor analysis by auto-suggesting relevant competitors or you can add your own. It will find all links available through Linkhouse platform. All suggested links meet specific criteria for relevance and effectiveness and the tool supports sites in over 26 languages so it’s universal for all markets.
Using Linkhouse backlink analysis tool is easy. Enter your site URL, select or add competitors and see the results. Results will include summary of analysis, filters to refine results, table of links you can order or export in PDF or XLS format.
Linkhouse Backlink Gap Tool will turn hours of manual work into seconds, save you time. It will help you improve your link profile based on successful competitors’ strategy and you can order the identified links through Linkhouse platform. Let’s try!
Competitors’ New Backlinks
Monitoring competitors’ new backlinks is crucial to have a good backlink profile. Backlink monitoring tools will automate the process of tracking new links to your competitors, give you real-time insights. Advanced SEO tools will track new, lost and harmful backlinks in real-time so you can act fast on new opportunities.
Tracking Competitors’ New Mentions
Tracking competitors’ new mentions can help you stay ahead of the competition and identify potential link opportunities. By monitoring mentions of your competitors’ brands, you can uncover potential backlink opportunities and create content that can help you earn links from relevant websites. This can be done using tools like Google Alerts, Buzzsumo, or Talkwalker, which allow you to set up alerts for branded services, company founders, CEOs, and variations of their business name. By tracking competitors’ new mentions, you can stay informed about their content marketing efforts and identify opportunities to create similar content that can earn links from relevant websites.
In conclusion, knowing and analyzing competitors’ backlinks is the key to a successful SEO strategy. By finding your main competitors, using SEO tools, doing gap analysis, evaluating link quality and replicating winning strategies you can build a solid backlink profile that will boost your search engine rankings. Monitor competitors’ new backlinks and update your backlink strategy regularly to stay ahead of the game. Ready to level up your link building? Get started now!
