A new offer type has appeared in Linkhouse, allowing Publishers to easily increase their revenue – brand mentions.
This is a modern form of collaboration that lets you monetize content that’s already been published, without the need to create new materials.
What are brand mentions?
Brand mentions are short, natural references to a brand or product, without links, added to previously published editorial articles on your website.
The content of the mention is prepared by the Advertiser, and your task is to insert it in a suitable place within the article, ensuring it fits naturally with the publication’s context.
A brand mention can take the form of a single sentence or a brief note woven into the article’s text.
Important: The article to which the brand mention is added cannot be a sponsored post that already contains external links to other clients.
For Advertisers, this is an attractive way to promote their brand – it increases awareness, strengthens credibility, and positively impacts brand image.
Brand mentions are also becoming increasingly valuable in the context of language models (LLMs) – brands appearing in high-quality content are more easily recognized by AI systems, further enhancing their online presence.
For you, it’s an opportunity for additional, safe income fully compliant with Google’s editorial content guidelines.
Why add brand mentions to your offer?
- Additional source of income
You don’t need to create new content – just make a small update to an existing article.
It’s a quick and simple way to monetize already published content. - Natural and Google-compliant
Brand mentions are a subtle, editorially natural way to enrich an article – fully aligned with Google’s publication policies. - Valuable for advertisers
This format attracts advertisers looking for authentic, high-quality promotional opportunities that build long-term brand visibility – also in the context of AI and language model development. - Increased offer attractiveness
By expanding your offer with brand mentions, you improve your chances of gaining new orders and long-term partners.
How to add an offer in the Linkhouse panel?
- Log in to your Linkhouse account.
- Go to My Websites → Offers → Add Offer.
- Select the “Brand mentions” option.
- Define the publication conditions:
– who selects the article (you or the Advertiser),
– how long the brand mention will remain visible,
– and the service price (we suggest setting it at around 30% of your sponsored article price).
- Save your offer – once approved, it will automatically appear in the Offer Database.
Brand mentions are a fast, natural, and safe way to earn extra income without creating new content.
It’s a modern form of cooperation between Advertisers and Publishers, reflecting current trends in online brand promotion.
Make the most of your editorial content’s potential – add your new offer today in the Linkhouse panel.
