Links are the currency of the Internet for many businesses. You cannot have an online presence without them, and the more they are and the more they are of great quality, the higher your website can rank in search engine results (SERPs). But how do you get these links? Unfortunately, it’s not as easy as it used to be. Today, SEO specialists are looking for ways to find those that will give clients an edge over their competitors.
Many people ask themselves how to get valuable links in 2022? If you are one of them, then read on!
1. Use various linking strategies
For starters, consider different types of links to your strategy, such as dead, live, external, internal, dofollow, nofollow, text, and image links.
Live links lead to a working page, dead links lead to a non-functioning page. In turn, external links refer to pages or content outside the page – literally outside. On the other hand, the internal ones work just the opposite – they direct to subpages or places within your website. Dofollow links lead search engine bots to visit the page to which the link leads, and nofollow means that the link is not so crucial as to inform about the strength of the page. In the case of links added to graphics, the role of the anchor is taken over by the alternative description of the image, and links with other content are most often hyperlinks added to the text, for example, “see more”. Each of them is important to your website, so it’s worth not focusing on just one type.
2. Link to other sites
Referring to other pages also helps with link building. Even if they are competing websites, you create citation opportunities by mentioning their work in your blog posts and therefore link to this article. You (because you get a valuable link) and the company that decided to refer to your materials, because it gains a positive opinion from another company in the industry, benefit from such a situation. Of course, you can also place links to your subpages, Q&A sections, offers, etc., to increase the customer’s interest in your brand.
3. Create an engagement strategy for your link building campaign.
Try to engage your audience and get them to take action by sharing your thoughts on the topic. Include items that will themselves be of interest to readers. Don’t use only text, as it can be tedious in the long run. Also, do not give up on CTA – encourage them to respond to posts, comments, shares. You can also bet on contests – they also motivate you to act.
4. Be sure you are creating the best content
If you want to get valuable links, ensure that the content you share with internet users is also of high quality. Creating great content should be a vital aspect of any SEO strategy. Users decide the value of what you share, so write for them, not yourself. Consider what they want to read, what interests they have, and what events they’re following so you can relate them to your business. Then make the content readable and engaging. Take care of headings, paragraphs, text structure, additional graphic elements. It’s also important to consider your prospect’s search intent when writing. Try to meet expectations and deliver what customers are looking for. Finally, update your articles so you don’t see outdated and confusing data that destroys trust in your brand.
5. Create reports, statistics, and conduct research
Internet users are eager to link to those articles that contain data, statistics, or reports, especially when they do not have the capacity or budget to conduct such research. It is both an exciting form of presenting research conclusions and an attractive source of new links that even competitors can use in their articles. It can also be exciting material to share on social media.
6. Publish guest posts to get more exposure for yourself and your website
Guest posting continues to be a popular way of link building. Generally speaking, post your own entries on friendly sites operating in the same industry. Thanks to them, you can share your knowledge experiences and publish interviews. Of course, this is a great way to build a link profile and a chance to create an image of an expert in a given field. However, this method can be complicated because finding the right blog to agree to your entry is not easy and takes time. In addition, it may involve additional costs. Nevertheless, the advantage of guest posting is that the competition cannot recreate such a link.
7. Don’t forget about social media!
Our list could not fail to mention social media. The links published there have the nofollow attribute and although they do not affect positioning, they help gain traffic on the website. Moreover, having a fan page by the company strengthens its position among the competition. Companies should be interested in making users interested in their posts, because as a result, they may visit the site out of curiosity. And if the material on it proves to be valuable, readers will start sharing opinions and sharing links. The combination of social media and good content can also ensure a stable flow of links from other websites because administrators will look for a reliable source of information.
8. Create a list of the best bloggers
Another unique method is using bloggers’ reach. By reaching a well-known author with a trusted group of fans, you can significantly increase your brand exposure and you will notice an increase in the number of acquired links. Focus your efforts on building a list of the best creators. Find those who have a built-up reputation and make contact with them. Consider also working with other bloggers, for example, those whose websites are growing rapidly and are becoming more and more popular on the market. Contact as many influential authors as possible in a given industry because they have the opportunity to reach those who are interested in a given topic and use links to redirect them to your website.
9. Find out which entries are top-rated
Use as many of your most popular texts as possible. You can mention it on social media, in a sponsored article, or in a guest post. However, remember to choose pages that suit the subject of your website’s profile as much as possible. This technique not only allows you to get valuable links but can also contribute to gaining new readers or customers. And in this way, you also build the brand image.
10. Be creative by creating an infographic that people will want to share with others
We have already mentioned that it is not only the text that matters. Attractive infographics can earn high-quality backlinks by capturing attention by combining important information with an exciting design. But creating infographics is much more than a combination of text and images as you have to consider what people would like to share. Furthermore, the success of an infographic is due to carefully planned design, schema, and data.
11. Collaborate with influencers
People with popular profiles on Instagram, Facebook, TikTok, or YouTube will undoubtedly support your link building strategy. Influencer marketing attracts a lot of organic traffic, proportional to the author’s popularity. It is a great link building opportunity as it allows you to embed the appropriate link in your influencer’s resources. Influencer content tends to be promoted, so the likelihood of additional organic hits on your site increases. Moreover, if a given influencer works on social media and on his own website, you can get nofollow and dofollow links this way. And both of them are useful.
12. Participate in forums
Another method of getting links is to participate in thematic forums. Especially the industry ones related to your niche. Even though most messages only contain nofollow links, they are a great complement to dofollow links. And well-placed entries on popular forums can additionally generate a lot of organic traffic to the website.
13. Reply to comments
Leaving customer questions unanswered proves negatively about your company and it looks as if you are not interested in what your users say. Therefore, systematically check for new comments on social media or blog articles and use these linking opportunities. You can also start a discussion yourself. However, it is worth making sure that such comments do not look too spammy and messages recommending your company are as natural as possible. Only such messages can encourage you to check the offer and increase its credibility.
14. Use the power of video
Internet users’ expectations are constantly growing. They want to put as little effort as possible into the search but at the same time receive everything on a plate. This means that the message should be simple, useful and attractive. Videos are perfect here, as they perfectly complement the text with infographics. Including educational videos is a fantastic way to engage your audience. They add freshness and encourage linking.
15. Follow the trends in link building
To get valuable links, it is necessary to observe emerging trends constantly. If you spot a trend that has future prospects early enough, you will be able to stay ahead of the competition and apply the techniques in question well in advance of it. Remember how influencer marketing has grown in popularity? Many companies bet on it in their link building activities and as it turned out, they put on a sound card.
16. Monitor who links to you so that you can get more links
Have you noticed that certain pages have been continuously linking to your website for some time? It’s excellent, especially since you can persuade them to be even more active. Researching the pages that link to you will help you determine their quality. Perhaps in this way, you will establish new and robust cooperation?
17. Make sure Google indexes your site
A link that is not indexed is a weak link. One of the essential things is ensuring that Google is undoubtedly indexing your website. The important thing here is a sitemap, a file that tells the browser what pages, elements, and files are essential. So Google reads the map to index it effectively. A sitemap may be needed, for example, when the page is new and there are few external links to it. Bots crawl the internet by tracking links between pages, so if there are no links from external websites to your pages, Google may not be able to find them.
18. Use keywords in the title and meta description of every page on your site
Let’s not forget about keywords that play a significant role in positioning. Placing them in the page title and meta description will support, among other things, external linking. The title defines the website’s main topic, while the meta description is the page’s description that represents the title. It is only visible in the Google search engine, so putting keywords there helps. Moreover, these words will help visitors find your site to increase your traffic.
19. Use platforms for journalists
You have a lot of tools to choose from Publito, HARO, SourceBottle. These platforms both allow journalists to find new sources for their work and enable field experts to get more links to their sites. Regularly sending your statements can quickly result in links from places that your competitors may not even have a clue about. Of course, comments can be made on various topics in many industries. After reading the valuable content, journalists and editors of other websites will find it worth publishing, i.e., worth a link.
20. With Linkhouse, you can adequately prepare your linking strategy!
The process of publishing articles that will get you more links can be automated if you use a platform like Linkhouse. It deals with, among other things, creating advertisements, sponsored articles, forum entries, or adding links to existing materials. Simply put, on the Linkhouse platform, you have a wide selection of portals where you can obtain a link by placing your text or ordering its preparation. Using the database available on the website keeps the efforts you would have to spend on many independent activities because building links through Linkhouse saves a lot of time spent searching for appropriate places to place them and discussing details with webmasters. What’s more, a considerable advantage of the platform is the constant growth of portals and websites that you can use in link building activities. Competitor analysis is also more efficient thanks to the use of this tool – you can check which portals link to your competitors’ pages and then compare these pages with Linkhouse databases.
Obtaining valuable links is a critical element in the SEO process, and link building itself is an extensive issue that has a significant impact on the visibility of your website in search results. A properly selected strategy can positively affect the phrases’ position and the entire company’s perception. Using Linkhouse services will facilitate the link building process and save a lot of time that you would have to spend on acquiring links yourself.