Linkhouse has launched the innovative tool called Link Planner in September. It chooses the best links for the indicated domains, which, among other things, allows it to:
- Plan link building campaigns without knowledge or extensive experience,
- Save time that would otherwise be spent searching and evaluating links on your own,
- Implement complex campaigns – not only purchase links but also suggest their placement,
- Reduce the cost of tools needed to get a backlink.
The tool evaluates potential, selects links, and indicates keywords for individual sites based on over 30 SEO parameters. Because of its universal structure, it allows both beginners and advanced users to find the best links quickly, easily, and inexpensively.
We’ve carried out several link building campaigns to show that our tool works, and we’ve shared the results on our blog. The campaign below was conducted by our client using Link Planner. After providing only the campaign goal, domain address and assumed budget, the tool automatically selected the best solutions for him.
Campaign details
The client’s campaign was designed to increase traffic and sales to promees.pl. In order to achieve this effect, it is worth considering three ranking groups: external links, technical elements, and content. For the following campaign, the changes were made only to external links selected by Link Planner.
Costs: a total of 1864,29$ (divided into 3 periods)
Number of purchased links: 33
Campaign start date: October 3rd 2022
Comment: The period analyzed is the first two weeks of October, when the campaign began, to the last two weeks of January. Due to large fluctuations in brand traffic, we omit the holiday period and the homepage. The client’s decision regarding the length of the articles is what makes this campaign different from others. The client mostly ordered articles with the length of 5000 or 7000 characters. The link value and indexation of these articles may have been enhanced by this decision.
URLs that received links from Link Planner:
- https://www.promees.pl/bielizna-40
- https://www.promees.pl/harness-44
- https://www.promees.pl/zestawy-55
Examples of acquired publications:
- https://modnywieszak.pl/dlaczego-warto-kupic-seksowna-damska-bielizne
- https://epicgirl.pl/index.php/2022/10/12/pokochaly-je-najwieksze-gwiazdy-wielki-powrot-chokerow/
- https://modaija.pl/wyjatkowa-bielizna-dla-ciebie/
How did visibility change according to the tools?
There are 3 arrows marked on the charts. These are the periods of 3 link investments.
The client started with a campaign for a net amount of 699,39$.
The second campaign was for 582,82$ net.
The third campaign for 349,69$ net.
Semrush
By the end of January, the visibility of 646 keywords had increased to 1006 in the TOP 10. According to SEMrush, the increase in traffic went from 39,000 to 61,000, which is an over 50% increase in just 4 months.
Ahrefs
Meanwhile, in Ahrefs, the traffic value increased from $3,000 to $5,600. We do not have access to the profits in Google Analytics, so we only use Ahrefs estimate.
Google Search Console
Good link building also influences organic traffic from the image search, which has increased by about 100%.
The site did not experience any growth until the link building campaign. In fact, since August, there have been statistical declines in clicks from search results. It is only after the campaign that the site begins to grow slowly at first, and then, after the next campaign, its traffic growth accelerates, even though visibility has dropped for a while.
Analysis of linked URLs
Complete set of women’s underwear (PL: Komplet bielizny damskiej)
Growth from 30 to 70 clicks per day.
Position increases from 17 to 2 where the competition is strong.
Women’s Harness (PL: Harness damskie)
Clicks were declining before the first campaign was launched. During the first campaign, clicks started to grow.
Positions were already high, but they managed to lift them even higher (vertical scaling).
Link Building fact
We will add an interesting fact here just in terms of raising the position.
Although the parameters of promees.pl are lower (in terms of DR) compared to the biggest competitors, it is the external links to this particular URL that can cause this difference, allowing you to compete with larger competition!
Underwear (PL: Bielizna)
Clicks increased from 15 to 70 per day.
Positions increased for both underwear-related phrases and BDSM underwear. Traffic grew and did not stop even after the holiday season.
Year-on-year comparison
During December and January, year-over-year traffic increased from 100% to as much as 386%!
With a constant CTR level, the average position increase of 1.6 contributed to an increase in views on the first page of search results, which drove an increase in clicks. The chart below also excludes the homepage due to the significant portion of branded traffic that can disrupt the website’s SEO results.
Summary
As stated at the beginning of the post, external links are just one of the three groups of ranking factors (the other two being technical elements and content). However, even though the changes concerned only external links, the significant effects of the conducted activities are noticeable.
Click growth is already 145% for linked URLs and 194% for the entire website (excluding the homepage). The average position for the entire site from October 3 to January 29 has risen by 5 positions (from an average position of 16 to an average position of 11). And all this in just 16 weeks. In the near future, we expect even more improvements in these results, as the website records regular increases in positions and visibility.
TOP10 according to Semrush as of today from the start of the link building campaign!
SEO Specialist comment: We are aware, that between October and January, there were three, maybe even four, algorithm updates in Google. Google has been getting us used to the fact that updates will become more frequent. In the end, what counts is how the on-site and off-site of a given website cooperate and what results they achieve. In December, one of the updates was SpamBrain, concerning external links. As you can see, it did not prevent the successful implementation of a link building campaign.
Link Planner in the service of link building
URLs and linking portals were selected in Link Planner in just a few seconds. This tool takes into account more factors and uses a larger number of tools than an SEO specialist (based on the 2022 Link Building study). The entire implementation of the campaign was done by Link Planner – from preparation, to execution and assistance with publications. The client’s task was only to go through 3 simple steps and trust the artificial intelligence system that what it proposes will have a positive impact on his site.
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Another Link Planner Case Study is already in preparation.
