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Link building basics in 2023








You have probably come across this article while researching whether link building is the right strategy for boosting your website’s search engine ranking and driving more organic traffic to your site.

TL;DR yes, it is.

Read more to find why.


  1. What is link building?
  2. Link Building for SEO
  3. Link Building to advertise your brand
  4. How to do link building for SEO?
    • Quantitative or Qualitative Link Building
    • How to choose website for SEO link
  5. What is backlink?
  6. “rel” attribute in Link Building
  7. How important is link indexing?

What is link building?

I’m sure you’ve heard about the importance of having a strong online presence for your business. And one of the key components of that is link building. 

So, what exactly is website link building? Simply put, it’s the process of acquiring links from other websites that point back to your own website. These links can improve your website’s credibility and visibility in search engines by acting as a “vote of confidence” from other sites. 

Link Building for SEO

It’s important to note that not all links are created equal. In order to be effective, the links you acquire must be high-quality and relevant to your website’s content and industry. To ensure that your link building efforts are up-to-date with the latest SEO rules, it’s crucial to only acquire links from trustworthy and reputable websites. 

With these guidelines, you’ll be on your way to a strong link building strategy that can help your website get more organic traffic.

Link Building to advertise your brand

As you probably know, search engines like Google use algorithms to rank websites based on various factors, including the quality and quantity of links pointing to a site. Link building can help boost your website’s visibility, credibility, and authority in search results. 

In addition to link building, content marketing is another effective strategy for promoting your brand online. By creating and sharing high-quality content, you can attract and engage your target audience, establish your expertise in your industry, and drive more traffic to your website. 

Content marketing can take many forms, including blog posts, articles, videos, infographics, and social media posts. The key is to create content that is relevant, useful, and interesting to your target audience. By doing so, you can increase your chances of attracting links from other websites, which can further enhance your website’s visibility and authority. 

How to do link building for SEO?

Here are some tips for building high-quality links that can help advertise your brand effectively: 

  • Create valuable, shareable content. Providing valuable, informative, and entertaining content that is relevant to your audience is more likely to encourage people to link to your site. Make sure that your content is unique, well-written, and well-researched.
  • Build relationships with other websites. Reach out to other websites in your niche and see if they’re interested in linking to your site. You can also offer to write guest posts for their blog or collaborate on a project.
  • Utilize social media. Share your content on social media platforms like Twitter, Facebook, and LinkedIn, and encourage your followers to share it with their own followers. This can help increase your reach and attract new visitors to your site.
  • Participate in online communities. Join online forums, discussion groups, and other communities related to your niche and participate actively. Share your expertise and provide helpful insights, and make sure to include a link to your site in your forum signature.
  • Take advantage of broken link building. If you find a broken link on another website, reach out to the website owner and offer to provide a replacement link. This can help you establish a relationship with the website owner and secure a valuable link for your own site.

Quantitative or Qualitative Link Building

The world of SEO uses two main approaches to link building: quantitative and qualitative. 

Quantitative link building is the process of building a lot of links to a website, no matter how good those links are. The idea behind this approach is that the more links a website has, the more authoritative and trustworthy it will appear to search engines. One of the most common ways to get backlinks is through forums, catalogs, and comments. However, it’s important to note that link building should always be done ethically and within the guidelines set by search engines.

On the other hand, qualitative link building focuses on the quality of the links pointing to a website, rather than the quantity. This idea is that having a few high-quality, relevant, and authoritative links is much more valuable than having a large number of low-quality links. This approach involves creating valuable content that other websites will naturally want to link to. It also involves reaching out to other websites in your industry to request links, and participating in online communities related to your industry. 

Also, we should talk about broken link building and quest posts. Why? Because both methods can be effective in improving your website’s search engine rankings and generating high-quality backlinks. 

  • Broken link building is a link building strategy that involves finding broken links on other websites and reaching out to the website owner to suggest a replacement link to your own website. 
  • Guest posting is a practice of creating and publishing high-quality content on other websites in your industry, with the goal of including links back to your own website within the content. This can help to generate high-quality backlinks to your website, improve your website’s search engine rankings, and increase your online visibility and authority. 

In SEO linking, it is important to focus on a qualitative approach. This will help you build a strong link profile and avoid any penalties from search engines that might come from joining link schemes or buying links.

How to choose website for SEO links

Your SEO link building strategy should include choosing the right websites to acquire links from.  Links from the right websites can make a big difference in how well your website ranks in search engines. 

Here are some things to look for in a website:

  • Relevance: The more relevant a website is to your own, the more valuable a link from that website will be.
  • Authority: Authority can be determined by the number of high-quality links pointing to a website, as well as its overall reputation and trustworthiness. Tools such as Moz, Ahrefs, and Majestic can help you assess the authority of a website.
  • User engagement:Websites with a lot of user interaction, like comments, social shares, and active user forums, are more likely to get a lot of attention, and a link from such a website will be more valuable.engaged audience, and a link from such a website will be more valuable.
  • Backlink quality: Avoid websites that have a large number of low-quality, spammy links, as these can negatively impact your own website’s search engine rankings.
  • Location: If you’re targeting a local audience, look for websites that are based in the same geographical area as your business. Local links can help boost your local search engine rankings, and also help you connect with local customers.

What is backlink?

A backlink, also known as an inbound link or incoming link, is a link from one website to another. In the context of search engine optimization (SEO), backlinks play a crucial role in determining a website’s search engine rankings

The quality and relevance of the content of a website is vouch for when it links to another website.The more high-quality, relevant backlinks a website has, the higher it will rank in search engine results pages (SERPs). 

Backlinks from highly authoritative and relevant websites in your industry will be much more valuable than those from low-quality or spammy websites. 

„rel” attribute in Link Building

The “rel” attribute is an important aspect of link building and search engine optimization (SEO). “rel” is used to specify the relationship between the linking website and the linked-to website. 

In website linking, the “rel” is used to indicate whether a link is a follow link or a nofollow link. A follow link passes “link juice” or PageRank from the linking website to the linked-to website, whereas a nofollow link does not. rel=”follow” is the default state for links and indicates that search engines should follow the link and attribute value to the linked page’s authority. When linking to your own content or other high-quality, relevant sites, you should use this type of link. 

  • rel=”nofollow”, on the other hand, tells search engines not to follow the link or pass any authority to the linked page. This is typically used for links that are not editorially placed, such as those in comments sections or sponsored content. Nofollow links were introduced by search engines as a way to combat link spam and manipulation. 
  • rel=”ugc” stands for user-generated content and is used for links within content generated by users, such as comments, forums, or social media. Similar to nofollow, it tells search engines not to pass authority to the linked page, but it’s intended to help search engines better understand the nature of user-generated content and how it may differ from editorial content. 
  • rel=”sponsored” is used to identify links that are part of paid or sponsored content, such as advertisements or sponsored blog posts. This tells search engines that the link is paid for and should not be counted towards the linked page’s authority. Sponsored links are also required by law in some countries to be labeled as such, so using the rel=”sponsored” attribute helps ensure compliance with advertising regulations. 

How important is link indexing?

When you build a backlink to your website, it’s important that search engines are able to discover and index that link like in a link builder. This allows search engines to understand the relationship between the linking website and your website, and to use that information to evaluate the relevance and authority of your website. 

If search engines are unable to index your backlinks, they won’t be able to figure out how the linking website and your website are connected. This can result in lower search engine rankings, reduced visibility, and a lower return on investment (ROI) for your SEO efforts. 

That’s why link indexing is so important. By ensuring that your backlinks are properly indexed, you’ll help search engines understand the value and relevance of your website, and you’ll be well on your way to higher search engine rankings and increased visibility. 

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